22X SOFTER HAIR INSTANTLY*
Clinically proven to make hair 22 times softer after just one wash. Transforms dry, rough hair into silky, touchable softness from the inside out.*
*Instrumental study at an independent, expert-graded lab; Aug 2023

NOURISHING COCONUT MILK
Rich in Lauric Acid, vitamins (C, E, B1, B3, B5), and iron, coconut milk penetrates the hair to hydrate, restore moisture, and strengthen the cuticle, leaving hair smooth, shiny, and irresistibly soft.

PEPTIDE-POWERED
Peptides penetrate deep into the hair, enhancing softness while strengthening from within. With a high amino acid composition and Lysine to protect from damage, these peptides improve elasticity and leave hair noticeably softer, smoother, and more manageable.

PH BALANCED FOR SILKY SMOOTH HAIR
Formulated with the ideal pH, this shampoo aligns with your hair’s natural chemistry, reducing frizz, tangles, and cuticle damage.

COMPLETE THE ROUTINE
For best results, use it with Plum Coconut Milk & Peptides Conditioner, Hair Mask, and Serum.

MADE WITH LOVE
FDA Approved | Stability Tested | Paraben-Free | Cruelty-Free | 100% Vegan | For Men & Women.