Step into the bright side with Plum 2% Niacinamide & Rice Water Simply Bright Face Wash! The dynamic duo of 2% Niacinamide and Rice Water work diligently to brighten, clear and smoothen your skin. Its gentle, non-drying and sulphate-free formula ensures your skin stays soft and supple after every wash.

• Brightens skin: Blemish prevention starts with using the right face wash. Powerpacked with 2% Niacinamide in the formulation, it helps tackle dull skin, making the skin brighter & softer, instantly!
• Softens Skin Texture: Rice Water & Rice Ferment Extract help smoothen uneven skin texture. Rice is an antioxidant powerhouse and one of its stars is Inositol (aka Vitamin B8). It strengthens and maintains elasticity for a soft, supple feel.
• Reveals clean, refreshed skin: This face wash cleanses gently yet effectively by washing away dirt & impurities. In the process, it doesn't strip skin off natural oils, thanks to some hydrating goodies in the formula like hyaluronic acid and pro-vitamin B5. No wonder 90% of users felt clean, fresh skin after use!
• Gentle Yet Effective: The non-drying, sulfate-free formula removes 99% of pore-clogging impurities* while being gentle on the skin.